Turn customer voices into marketing proof
Your best proof is already sitting in your customer calls, but it's trapped in hours of transcripts and tangled up in who you're actually allowed to name. Use Upside to pull website-ready quotes straight from those conversations and know exactly who you can feature.
Customer proof · live wall
From your calls“What used to take hours I now do in a few clicks.”
Head of Ops · Vertex Robotics · logo approved
Website-ready quotes, each tagged with the rights to use them.
Pull website-ready quotes from your own calls
The perfect customer quote almost always already exists, buried somewhere in a call nobody has time to re-listen to. Use Upside to surface quotes straight from your call transcripts, so marketing can find real customer language for the website, a deck, or a launch without booking a single new interview.
Pulled from a call · ready to use
Rollout was the fastest we've ever done — live in days, not months.
No new interview booked — the perfect line already existed.
Know exactly who you're cleared to feature
The scariest part of publishing a customer quote is not knowing whether you're allowed to. Use Upside to see each account's logo-use rights alongside its quotes, so you always know who you can name publicly and never have to chase down legal or the account team before you hit publish.
Logo-use rights · from CRM
7 approvedKnow who you can name before you hit publish.
Search across every quote and account
When you need proof for a specific claim, scrolling a folder of testimonials doesn't cut it. Use Upside to search across quotes and accounts and filter by company, so you can find the exact voice-of-customer line that backs the point you're making, on the theme you need, in seconds.
Search · every quote & account
Filter by company or theme and find the proof in seconds.
Keep a living wall of customer proof
A testimonial page built once goes stale the moment the next great call happens. Use Upside to keep a living voice-of-customer wall that pulls from new conversations as they come in, alongside the full roster of customers and design partners, so your proof grows with your customer base instead of freezing at launch.
Voice-of-customer wall
+3 new this week“Made us smarter operators overnight.”
Meridian Retail
“Cut reporting from hours to clicks.”
Lumen Analytics
“Finally, proof our board trusts.”
Pinnacle Fitness
Pulls from new conversations — never frozen at launch.
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“We are like kids in a candy shop digging into accounts and opportunities.”
What you get when proof pulls itself
What Upside unlocks
Website-ready quotes surfaced from your own call transcripts, so marketing finds proof without booking a new interview.
Logo-use rights shown next to every quote, so you always know who you're cleared to feature before you hit publish.
A living voice-of-customer wall that pulls from new calls as they happen, so your testimonials grow instead of freezing at launch.
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
Related use cases
Find website-ready proof in your customer calls and decide what to write next from what's already worked.
Hear across every call to see which talk tracks and messages actually land with customers.
Reconstruct the real reason every deal closed from the calls and emails themselves.
Frequently asked questions
Where do the quotes come from?
Upside surfaces them from your call transcripts in your unified data, so the language is real customer voice pulled from actual conversations rather than paraphrased or written by marketing.
How do we know we're allowed to publish a quote?
Each account's logo-use rights are shown alongside its quotes, so you can see at a glance who you're cleared to feature publicly before you use anything on the website or in a deck.
Turn customer voices into marketing proof
See website-ready quotes pulled from your own calls in a 30-minute walkthrough.