A working library of GTM apps.

The Podcast Effect

How a founder's podcast appearances move pipeline, as source and proof point.

Open Deals Forecast

Every open deal scored — confidence tiers and a close timeline.

Web Channel Attribution

Every inbound traced from first-touch web channel to the last touch.

Channel Analysis

Which channels influenced closed-won, across the full buyer journey.

Lost Deals Analysis

Every closed-lost deal read against the winning playbook.

Paid Media Impact

How paid search and social turn spend into influenced pipeline.

Account Coverage Explorer

Which modules are contracted vs used — coverage that spots whitespace.

Customer Quotes

A voice-of-customer wall from call transcripts, with logo rights.

Rep Scorecard

Engagement and opportunity-influence metrics, by division and rep.

Buying Group & Touchpoints Explorer

How group size, touchpoints and MQL status relate to win rate.

Expansion Readiness

Scores customers on likelihood to expand across seven factors.

Keep / Optimize / Stop

Grades campaigns on whether a touch actually moved a deal forward.

Product Launch: What's Working

A win/loss deep-dive on a launch — benchmarks, loss patterns, risk.

Pipeline Forecast

Scores open opps against the winning profile for a weighted forecast.

Integrated Campaign Performance

Every program from members to closed-won, with side-by-side compare.

Messaging Themes Explorer

The words that win vs the ones that stall, mined from calls.

Inbound Leads & Re-Engagement Explorer

Every inbound lead by status, source and ICP fit — plus a revive queue.

Campaign Follow-Up Tracker

After a campaign engagement, how fast does sales follow up — and who's waiting?

Product Pitch Tracker

Which accounts were pitched the flagship, across an adoption funnel.

Send Time Optimizer

The day-and-hour windows where outbound earns the most replies.

Prospect Question Themes

Clusters prospect questions into themes, ranks content ideas by demand.

Sales Activity Trends

Calls, emails and meetings over time, with an activity heatmap.

Prospect Awareness Analysis

How much each prospect already knows before the SDR call.

AEO Influence Analysis

How AI engines move pipeline — citation traffic, call mentions and win-rate lift.

Pipeline Source Attribution

Where pipeline really comes from, on a de-duplicated account rollup.

Enterprise ABM Campaign Tracker

Target accounts through the ABM funnel, fused with buying signals.

Funnel Conversion Analyzer

A resolved-or-past funnel that flags the real bottleneck.

Sales Play Identifier

Scores every account against the playbook: which play fits, and why.

Marketing ROI Dashboard

Board-level influenced pipeline and the pipe-to-spend ratio.

Business Value Services

CFO-ready case from the deal, the conversations, and a usage snapshot.

Deal Runbook

Matches a live deal to its closest cohort and writes the next play.

Intent Signals

Accounts showing buying signals with no open opp, ranked by intent.