See which messaging lands in sales calls
You can't sit in on every call, so messaging decisions get made on anecdote. Use Upside to hear across all of them at once: which talk tracks and value props show up in deals that progress, which ones correlate with stalls, and how closely reps stick to the positioning you shipped. The narrative you take to the next launch is backed by what actually moved deals.
Hear every objection and competitor mention at scale
The objections that kill deals and the competitors that keep coming up are buried in hundreds of conversations. Upside enables you to surface and rank them across won versus lost deals: the recurring objection your battlecard doesn't answer, the competitor framing that keeps winning, so you can sharpen positioning where it's actually losing.
Know which content and events actually carried the message
You greenlight formats on gut and last year's calendar, with no real evidence of which ones moved your market. Use Upside to treat content and events as measurable channels and compare them over time: which posts, formats, and events drove real pipeline, and which only drove impressions. Back the formats that carry your narrative, not the ones that fill the calendar.
Treat founder and exec thought leadership as a channel
Executive posts, podcast appearances, and long-form thought leadership are real pipeline drivers that no dashboard credits. Upside enables you to make founder and exec content a measurable channel of its own, so the team can see its influence on deals and decide how much to invest in it, the same way you'd evaluate any other program.
Comply runs AI milestone analyses on every open and recently won opportunity (3,592 and counting), turning raw conversations into messaging insight impossible to read by hand.
"We are like kids in a candy shop digging into accounts and opportunities."
Wendy Werve, CMO
Read Comply case study →What you get when messaging is evidence-based
Positioning grounded in what moved deals
Ship messaging backed by the talk tracks that correlate with progression across hundreds of calls, not the ones that sounded good in a workshop.
Battlecards that answer real objections
Sharpen competitive and objection handling on the patterns that actually recur in won and lost deals, ranked by frequency and pipeline at stake.
Investment where the evidence points
See which content, events, and exec channels historically drove pipeline for your market, and fund the ones that earn it.
What our customers say
“I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey before Upside.”
Lindsey Marymont
Head of Demand Generation · Assembled
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
Amy Wellersdick
Director of Marketing Ops · Syndio
Questions? Answers.
How is this different from our conversation intelligence tool?
Can Upside compare messaging across reps and segments?
Where does the content and event performance data come from?
Build messaging on evidence, not opinion
See what's actually landing in your sales calls in a 30-minute walkthrough.