Know what messaging actually lands
Hear across every sales call to see which talk tracks move deals, which objections and competitors keep coming up, and which content and events historically perform, so positioning rests on evidence, not opinion.
What we heard · 420 sales calls
“One source of truth”
in 71% of won deals
“Too hard to migrate”
raised in 1 of 3 calls
Acme BI
named in 44 losses
Positioning backed by what reps and buyers actually said, not opinion.
See which messaging lands in sales calls
You can't sit in on every call, so messaging decisions get made on anecdote. Use Upside to hear across all of them at once: which talk tracks and value props show up in deals that progress, which ones correlate with stalls, and how closely reps stick to the positioning you shipped. The narrative you take to the next launch is backed by what actually moved deals.
Talk tracks · % of deals that progressed
across 420 calls
Hear every objection and competitor mention at scale
The objections that kill deals and the competitors that keep coming up are buried in hundreds of conversations. Upside enables you to surface and rank them across won versus lost deals: the recurring objection your battlecard doesn't answer, the competitor framing that keeps winning, so you can sharpen positioning where it's actually losing.
Recurring objections
won · lost“Too expensive vs incumbent”
“Worried about migration”
“Need SSO / SCIM”
Know which content and events actually carried the message
You greenlight formats on gut and last year's calendar, with no real evidence of which ones moved your market. Use Upside to treat content and events as measurable channels and compare them over time: which posts, formats, and events drove real pipeline, and which only drove impressions. Back the formats that carry your narrative, not the ones that fill the calendar.
Content & events
pipeline vs reachBrand video drives reach, not pipeline.
Treat founder and exec thought leadership as a channel
Executive posts, podcast appearances, and long-form thought leadership are real pipeline drivers that no dashboard credits. Upside enables you to make founder and exec content a measurable channel of its own, so the team can see its influence on deals and decide how much to invest in it, the same way you'd evaluate any other program.
Exec thought leadership · a channel
LinkedIn posts
in 28 deals
Podcast appearances
in 12 deals
Long-form essays
in 9 deals
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“We are like kids in a candy shop digging into accounts and opportunities.”
What you get when messaging is evidence-based
What Upside unlocks
Ship messaging backed by the talk tracks that correlate with progression across hundreds of calls, not the ones that sounded good in a workshop.
Sharpen competitive and objection handling on the patterns that actually recur in won and lost deals, ranked by frequency and pipeline at stake.
See which content, events, and exec channels historically drove pipeline for your market, and fund the ones that earn it.
“I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey before Upside.”
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
Related use cases
See how closely reps stick to your positioning and how adherence tracks against stage conversion across the team.
Understand why deals really won or lost by reading every conversation, not just the CRM closed-lost reason.
Turn the messaging that lands into the content calendar, and measure which assets actually influence pipeline.
Create a dedicated attribution channel for founder and exec content, podcasts, and long-form posts.
Frequently asked questions
How is this different from our conversation intelligence tool?
Conversation tools surface clips and track keywords on individual calls. Upside reads across all of them and connects what's said (talk tracks, objections, competitor mentions) to the opps and stage moves they correlate with, so messaging becomes measurable against pipeline.
Can Upside compare messaging across reps and segments?
Yes. Upside can break messaging adherence and outcomes down by rep, team, segment, and competitor, so you can see where the positioning is landing and where it's being dropped or improvised.
Where does the content and event performance data come from?
From the same unified foundation: content touches and event signals pulled from web activity, emails, calls, and meetings, tied to the pipeline they influenced, so posts, events, and exec content can be compared as channels rather than vanity metrics.
Build messaging on evidence, not opinion
See what's actually landing in your sales calls in a 30-minute walkthrough.