Create content that actually moves deals
Find website-ready proof in your own customer calls, see which content actually influences pipeline, and decide what to write next from what's already worked, instead of guessing.
Content library · influence on pipeline
Ranked by influence on pipeline, not page views.
Find website-ready quotes in your own calls
The best proof you have is already sitting in your meeting transcripts, you just can't find it. Use Upside to surface website-ready customer quotes straight from your calls: the line where a customer described the problem in their own words, the moment they named the result. Approved language, attributed to the right person, without combing through hours of recordings.
Pulled from a call
Website-ready“We cut three days off every close because the data finally lived in one place.”
Dana Morales · VP RevOps
QBR call · 2:14 timestamp
See which content actually influences pipeline
Page views and downloads can't fully tell you whether a piece helped close anything. Upside enables you to tie content to the deals it touched: which assets show up in opportunities that progress, which pages get shared inside the buying group, which content recurs in won deals versus lost ones, so you can rank your library by influence on pipeline, not traffic.
Top content by pipeline influence
not trafficROI calculator
$1.8M influenced
Integration guide
$1.2M influenced
Security whitepaper
$640K influenced
Launch blog post
$90K influenced
Ring = % of won deals the asset appears in.
Know what to write next, from what's worked
Your content calendar shouldn't be built on opinion. Use Upside to find the questions buyers keep raising on calls that you have no page for yet, and to benchmark new ideas against how similar assets actually performed. You write the next piece because the demand and the precedent are both already in your data.
Buyers keep asking · no page yet
How does pricing scale past 500 seats?
No page41 asksDoes it replace our BI stack?
No page28 asksWhat's the SOC 2 + HIPAA story?
No page19 asksDemand and precedent already in your data.
Turn an approved brief into a first draft
Once you know what to write, every asset still starts from a blank page. Use the Upside MCP and Deep Research Agents to turn a brief into a first draft of a case study, landing page, or sales one-pager: it pulls the real customer quotes, proof points, and competitive framing from your calls and pipeline, then assembles them into the structure you specified, so your team edits and ships instead of writing from scratch.
MCP + Deep Research · draft stack
Brief
Topic + angle from unmet questions
Proof pulled
Customer quotes + winning assets
First draft
Grounded, ready to edit
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“Things that used to take me hours to pull, I'm getting them in Upside in minutes. Instead of having to pick what questions to ask based on how long it will take to get a verifiable answer, with a quick MCP search, I'm uncovering issues I didn't even know existed.”
What you get when content is measurable
What Upside unlocks
Pull website-ready quotes and case-study material from real calls in minutes, instead of scheduling interviews and waiting on approvals.
Know which assets actually help deals progress, so you can retire what nobody uses and double down on what closes.
Write the pages buyers are already asking for, prioritized by real customer voice and the past performance of similar content.
“I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey before Upside.”
“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”
Related use cases
Website-ready testimonials surfaced directly from meeting transcripts, attributed and approval-ready.
Measure which content drives pipeline across every format: web pages, email attachments, podcast mentions, and LLM citations.
See what buyers ask AI engines about you, then prioritize content and messaging on that real search intent.
Mine call transcripts for the questions AI engines would answer, then build a content plan on real customer language.
Frequently asked questions
How does Upside find quotes in our calls?
Upside reads your meeting transcripts and surfaces website-ready customer language: the moment a customer named the problem or the result, attributed to the right person, so you can pull proof without combing through recordings.
How can Upside tell which content influenced a deal?
Upside connects content engagement to the opportunities it touched: pages visited, assets opened, and content referenced on calls and in emails across the buying group. You see which assets recur in deals that progress versus deals that stall.
Do we need clean UTM tagging or a perfect CMS setup first?
No. Upside works with the messy, incomplete data you already have. It infers content touches from emails, calls, and meetings even when nothing was tagged, so the picture isn't limited to clicks you happened to track.
Write the content your pipeline is asking for
See content performance and customer-voice topics on your own data in a 30-minute walkthrough.