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June 24, 2025
8 B2B Measurement Saboteurs (and How to Beat Them with Agentic Analysis)
Attribution breaks in familiar ways — missed scans, swapped invites, job changes, and more. We identified eight common breakdowns - and show how forensic, agentic analysis can reconnect the dots and reveal the true buyer journey - so you don't have to.

May 29, 2025
What is forensic attribution?
Forensic attribution is a new way of doing B2B large opportunity and ABM attribution. Instead of using your existing data and applying models to it, a forensic attribution system pulls every signal from different data sources (your CRM, marketing tools, email tracking or meeting video recording, and so on) and recreates what happened to understand what actually worked.