Prove your ABM program on real account progress
Measure how far each target account has actually moved, which plays moved it, and the pipeline the program created. Coordinate marketing and sales on one account view, and reallocate to the accounts that respond instead of the ones that just clicked.
Target account program · this quarter
128
engaged accounts
41
progressing stage
$3.1M
program pipeline
+14pp
win-rate lift
The whole program on one scorecard, measured on movement, not clicks.
Measure engagement across the whole buying group
ABM dashboards score the contacts sitting in your CRM; the real buying group is always bigger than that. Use Upside to measure how deeply each target account is actually engaged across marketing, sales, and every channel, including the stakeholders your CRM never logged, so program health reflects real engagement instead of ad delivery.
Buying group · engagement depth
Vertex HealthDepth measured on real calls and threads, not logged contacts.
See which accounts are actually progressing
Touches and impressions don't tell you whether an account moved. Upside enables you to track how far each target account has advanced from cold to committed, so you can see which accounts the program is genuinely progressing and which have stalled, and put effort where it's actually working.
Account progression · 30 days
Vertex Health
Aware → Evaluating
Atlas Freight
Evaluating → In procurement
Lumen Retail
Evaluating → Evaluating · stalled 24d
Progression is the metric, not impressions.
Coordinate marketing and sales on the same account view
ABM breaks when marketing and sales work from different pictures of the account. Use Upside to give both teams one view of who's engaged, what's landed, and what's next per account, so air cover and outbound hit the same stakeholders with the same message instead of talking past each other.
One account · marketing + sales
Atlas FreightAir cover and outbound hit the same stakeholders.
Prove the pipeline the program created
Board conversations need a number, not activity. Build a miniapp on the Upside MCP that ties the ABM program to pipeline created, opportunities influenced, and revenue won, so you can prove the program's contribution and defend the budget with evidence instead of impressions.
Program · pipeline created
$240K
program spend
$3.1M
pipeline created
12.9×
return on spend
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
What you get when ABM runs on real measurement
What Upside unlocks
Engagement reflects who's really in the buying group (including the stakeholders your CRM never captured), so coverage isn't a comforting fiction.
You can see how far each target account has progressed and which have stalled, so effort and budget flow to the accounts the program is actually advancing.
Prove which plays moved which accounts and how much pipeline the program created, then reallocate to the accounts that respond.
“We are like kids in a candy shop digging into accounts and opportunities.”
“This level of granularity was simply not feasible before. We can compare, like, do we have better luck in New York vs. Minneapolis.”
Related use cases
Choose the target accounts worth an ABM motion by starting from the ones already showing real intent.
Turn account coverage into action with a per-deal runbook and the next thread to add.
Roll ABM plays up into the integrated program they belong to and score them on pipeline, not clicks.
Extend coverage past the deal into the account with dossiers and next-best-play recommendations.
Frequently asked questions
How is this different from our ABM platform?
ABM platforms track the contacts and ad engagement they can see. Upside measures the real buying group from your calls and emails, tracks how far each account has progressed, and ties the program to pipeline created rather than impressions.
Can marketing and sales work from the same view?
Yes. That's the point. Build one account view as a miniapp on the Upside MCP so both teams see the same engaged stakeholders, what's landed, and what's next, instead of coordinating across two disconnected dashboards.
Prove your ABM program on pipeline
See account progression and program pipeline across your target accounts in a 30-minute walkthrough.