Turn the report you keep rebuilding into a tool your team actually uses
Every GTM team has a workflow stuck in a spreadsheet nobody trusts and a BI request that never ships. Describe what you need, build it on your unified Upside data, and share it with exactly the right people — no engineering sprint, no shadow IT, no BI backlog.
Prompt to published app
Published to exactly the right people — no BI backlog, no shadow IT.
Build the tool no one else will build for you
You know the view your team needs — which campaign responders got worked, which accounts are at risk, who's been multi-threaded — but it's stuck behind a BI backlog or an engineering roadmap. Describe it in plain language and stand it up yourself as an interactive app on your live GTM data, the same afternoon the need came up. If you can describe the tool, you can ship the first version.
Share it with exactly the right people — and no one else
These tools usually die in security review because they leak data into spreadsheets and screenshots. Here, what you build stays inside the platform your security team already approved. Roll it out org-wide, keep a sensitive view to leadership only, or give edit rights to just the people who maintain it. A personal experiment becomes a sanctioned team tool instead of shadow IT.
Hand it off without breaking it for the team
When more than one person owns a tool, every change risks breaking what everyone else depends on. Your team keeps using the approved version while someone iterates on the next one, so updates never surprise the people relying on it day to day. Every iteration is reviewed, not improvised.
Draft
v3 — you, now
Sealed
reviewed
Active
team sees v2
Trust it won't go stale
Exports go stale the moment you download them, and a tool nobody trusts is a tool nobody opens. Your apps read live from your continuously refreshed Upside data, so the tracker your team checks Monday morning reflects what actually happened Friday night — no manual refresh, no CSVs floating around.
FROM opportunities · via Miniapp SDK
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“Honestly, the first time I found a huge use case for AI for me. A tool that has the data organized, and I can query it thinking the way I think.”
What you get when shipping an internal tool takes an afternoon
What Upside unlocks
The internal app that used to mean a BI ticket, an engineering sprint, and a procurement cycle ships the same week it was suggested.
Apps stay inside the platform your security team already approved, published with org-scoped view and edit permissions instead of exported data floating around in spreadsheets.
Purpose-built beats general-purpose. An app shaped to your team's exact workflow, iterated as fast as the feedback comes in.
“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”
Related use cases
Ask anything about your GTM data in the AI tool you already use.
ExploreKnow the next play for every account.
ExplorePoint demand at the accounts already in-market.
ExploreGive every rep the next best move on every deal.
ExploreGrow the accounts you already won.
ExploreReach every lead before the moment passes.
ExploreQuestions? Answers.
Do we need engineers to build a miniapp?
No. Miniapps are typically built by GTM operators using the Upside MCP with an AI agent. If you can describe the tool, you can build the first version of it.
Who can see or edit an app once it's published?
You decide per app. Apps default to private (creator-only) while you build, then you publish with independent view and edit permissions: the whole organization, admins only, or specific people. Everything stays inside your Upside workspace and follows your organization's authentication.
How do I update an app without breaking it for the team?
Versions move through draft, sealed, then active. The team keeps using the active version while you iterate on a draft, so nothing changes for them until you promote the next version.
What happens when the data changes?
Nothing breaks. Apps query Upside's continuously refreshed data with live SQL through the SDK rather than a frozen export, so they stay current without re-publishing.
Is this a replacement for our BI tool?
For a lot of one-team workflows, it is in practice: requests that would have waited in a BI backlog become apps the team ships themselves. Company-wide reporting can stay wherever it lives today.
Ship the internal tool your team asked for
See how teams build and publish miniapps on their own GTM data in a 30-minute walkthrough.