Get your GTM data ready for AI.
Point AI at your CRM today and it answers with total confidence over data that was never complete, missing the moments that actually moved each deal.
Know what actually happened.
A forensically reconstructed knowledge graph of what actually happened in your accounts. Upside resolves every signal into one connected model: accounts, people, deals, and the touchpoints between them.
A sales rep will say, ‘the deal came in this way.’ We go in and say, ‘actually, they pinballed their way through.’ No two journeys are the same. It’s like a snowflake.
Answers that used to be impossible.
Analyst-quality insights for questions that were never practical to answer, run across every account at once and returned as structured, cited data instead of one essay at a time.
I’ve been in marketing for 10+ years, and I’ve never been able to get a clear picture of the buyer journey. But with Upside, we are able to see a complete milestone analysis with data pulled from Gong we wouldn’t ever be able to see in Salesforce.
Make AI correct about your business.
Point the AI tools your team already uses at the healed record, and keep every agent grounded in your definitions, your pipeline, and how your business actually works.
The first time I found a huge use case for AI for me. I can query it thinking the way I think.
Build the GTM tools you used to buy.
Custom GTM tools your operators build themselves, because the people closest to the problem understand it best. The reports, trackers, and internal apps you used to buy as point tools or wait on engineering for, your team now builds on Upside, wired to live data, in an afternoon.
We had this idea on Tuesday. I had a draft done Wednesday and built it out fully for 99 accounts on Thursday.
See what teams build on Upside
Examples of real miniapps our customers built on their own go-to-market data.
Built to clear your security review.
Everything the security review will ask about, answered up front. Upside works with your most sensitive GTM data, so the controls your security team will ask about are already in place.
Review security
Public Trust Center and audit-ready controls for GTM data.
Privacy controls and data handling for modern compliance.
SAML, OIDC, and SCIM support for secure org-wide access.
Data is encrypted in transit and at rest across every layer.
Customer data stays yours and is never used to train models.
Cloud security practices aligned to enterprise review standards.
Enterprise permissions to take Upside org-wide with confidence.
Live in a day, not a quarter.
No setup project, no data cleanup. Your team is working with real answers the next day.
How teams are winning with Upside.
Real outcomes from GTM teams that turned messy data into compounding pipeline.
How Cresta turned messy enterprise deal cycles, persona-level churn analysis, and AE messaging adherence into the engine of every Quarterly Business Review with Upside.
Go deeper, your way in.
Explore by platform surface, or by the job you’re trying to get done.
Operators talk. We listen.
Real mentions from GTM leaders.
Build your GTM on data you can trust.
Book a demo and see what your team can build, automate, and finally answer once your GTM data is something you trust.