How modern GTM teams turn messy data into revenue.

“Real life is messy. Enterprise cycles are messy. Upside accurately reflects that messy reality, which I think is rare and was impossible before.”

“A sales rep will say, 'the deal came in this way.' We go in and say, 'actually, they pinballed their way through.' No two journeys are exactly the same. It's like a snowflake.”

“We stopped doing events because we didn't have data saying they were impactful. With Upside, we can see events are actually a massive flywheel for our business.”

“One thing that stood out to me was how quickly we were able to get started. It took us 5 months and 100s of hours of our MOPS person's time to stand up another measurement provider at a previous company.”