Upside unifies Salesforce, Marketo, Gong, email, calendar, and call transcripts into one clean foundation your whole org can query, build mini-apps on, and trust in every cross-functional review. It works with the messy, incomplete data you already have.
Use cases
Each tile opens the full pillar page with how-it-works, customer proof, and the data behind the use case.
Ask anything about your GTM data in the AI tool you already use.
Build interactive dashboards. Publish them to exactly the right people.
Attribution modeled the way your business works.
Know which campaigns actually work.
Know the next play for every account.
What you get
Marketers, AEs, and execs get evidence-backed answers directly, so you ship strategy instead of one-off queries.
Upside reads calls, emails, and notes that traditional attribution tools cannot, so there is no hygiene project before you start.
Connect Claude, Cursor, or any MCP client through the Upside MCP and ship analyses and mini-apps without writing pipelines from scratch.
User map
Each role linked to its primary use case. Click any with an arrow to open the pillar page.
Unify sources, automate reporting, and stand up interactive mini-apps on live data instead of one-off exports.
Campaign attribution, self-serve reporting, and benchmarks on one model everyone shares.
Clean, unified data for influence and multi-touch analysis, plus any custom attribution model you build.
Other teams