Interest has a half-life, and the difference between a five-minute follow-up and a two-day one is a deal. Use Upside to see how fast sales actually follows up after someone engages, who's still waiting, and where warm leads are going cold.
Speed-to-lead · overview
On the clockReach every lead before interest cools — and see the 12% that slip past a day.
Everyone agrees speed-to-lead matters, but almost no one can tell you their actual median follow-up time. Use Upside to measure how long it takes sales to respond after someone engages with a campaign, with the fastest and slowest reps and the best and worst campaigns summarized up front, so the standard you talk about is finally a number you can see.
Speed-to-lead · this month
The standard you talk about is finally a number you can see.
The leads that hurt most are the ones nobody realizes are sitting untouched. Use Upside to surface a 'needs follow-up' list grouped by owner, so every rep knows exactly who's still waiting on them and warm interest gets a touch before it cools instead of quietly aging out.
Needs follow-up · by owner
13 waitingEvery rep knows exactly who's still waiting on them.
Speed-to-lead coaching usually comes down to a manager's memory of one bad example. Use Upside to see speed-to-follow-up leaderboards by rep, by campaign, and by month, so you can hold the whole team to a standard on evidence, spot the reps who need help, and recognize the ones setting the pace.
Leaderboard · by rep
Rep · campaign · monthCoach the slow reps, recognize the ones setting the pace.
A campaign can generate great leads and still lose them to a slow hand-off. Use Upside to see follow-up status per campaign, so you know which programs get worked fast and which ones are wasting the demand they create, and can fix the routing before you pour more budget in.
Follow-up · by campaign
The trade-show list generates leads and loses them to a slow hand-off.
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
What Upside unlocks
Median speed-to-lead with fastest and slowest reps and campaigns, so the standard is a number instead of a hope.
A needs-follow-up list grouped by owner, so every rep knows who's still waiting and interest gets a touch before it cools.
Leaderboards by rep, campaign, and month, so you coach the slow reps and fix the campaigns that lose leads to a slow hand-off.
“I had the data to make the case. We could see the impact these conversations were having on our bottom line and made the case to invest more.”
Surface the buying signals in calls, inbound, and product usage so follow-up goes to the accounts showing real intent.
Score each campaign on the pipeline it creates, not the leads it generates, so you invest in the programs that convert.
Turn every deal into a runbook and coach the team on the next best move, from first touch to close.
Upside ties each engagement to the sales activity that followed it in your unified data, so it can measure the real gap between when someone engaged and when a rep responded, then roll that up by rep, campaign, and month.
Yes. The needs-follow-up list is grouped by owner, so each rep sees exactly which leads are still waiting on them, and managers see the whole picture across the team.
See your team's real speed-to-lead in a 30-minute walkthrough.