Paid Search

APEX: Autonomous Paid Execution

A daily Google Ads pipeline of one orchestrator and seven specialist skills: search-term cleanup, RSA refreshes, landing-page prioritization, and multi-week experimentation. All running on plain markdown.

Running B2B Google Ads is a part-time job that never ends.

Setup

Setup Campaign Architecture

Setup

Set Naming Conventions

Setup

Create Campaigns

Setup

Create Ad Groups

Setup

Build

Add New Keywords

Daily

Create Ad Copies

Weekly

Create Landing Pages

Continuous

Research Competitor Strategy

Weekly

Optimize

Review Search Terms

Daily

Add Negative Keywords

Daily

Pause Low-Performing Keywords

Weekly

Adjust Bids

Weekly

Adjust Budgets

Weekly

Pause Underperforming Ads

Weekly

Pause Underperforming Campaigns

Weekly

Assess Conversion Quality

Daily

Fix Issues

Weekly

Run Longer-Running Tests

Multi-week