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Touchpoints
Look primarily at marketing touchpoints
Incorporate touchpoints across the GTM team, including sales development, sales, business development, partnerships, etc.
Contacts
Uses one contact to determine attribution of a deal.
Uses multiple contacts to fully understand what leads to a deal.
Only looks at contacts manually added to opportunity by AEs or SDRs.
Uses contact healing to automatically detect and add meaningful contacts to the opportunity.
All contacts have the same importance.
Allows customization of weight attributed to each type of contact (i.e. champion vs decision maker).
Data Dashboards
Show mostly aggregate data only
Allows you to dig into each deal, team, campaign, etc to debug and use this as a diagnostic tool in addition to attribution.
Data Customisation
Use models out of the box such as first touch, last touch, W, U etc.
Full customization - allows you to customize the weights, time decay, etc.
Time
Only looks at sequence of events.
Looks at time as a decay component and allows you to choose no decay, linear< or logarithmic decay.
Fixed attribution window.
Customizable attribution window
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