We are a team of engineers who ended up working in B2B sales and marketing for 10+ years struggling to make sense of the giant mess of revenue attribution. After building internal tools to solve this problem for different companies including Branch, Outreach, and MuleSoft, we are set on a mission to build something that can bring clarity to every B2B revenue leader out there.

We know that attribution is not enough, but good attribution is the building block to help teams make the right decision - what to do next to close a deal, where to invest the next dollar, where to hire the next headcount.