When “directionally accurate” isn’t enough
When “directionally accurate” isn’t enough
Next-gen revenue attribution and intelligence for B2B companies
Next-gen revenue attribution and intelligence for B2B companies
Next-gen revenue attribution and intelligence for B2B companies
Next-gen revenue attribution and intelligence for B2B companies
Next-gen revenue attribution and intelligence for B2B companies
We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.
Trusted by
Trusted by
Revenue attribution
today is a giant mess
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even
those who aren’t clearly identified by your sales team.
Team-level attribution paints an incomplete picture
Touchpoints are not created equal
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team
Team-level attribution paints an incomplete picture
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Not all the touch-points are created equal
Assign the appropriate weight to activities based on their respective impact to your business.
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team
Team-level attribution paints an incomplete picture
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Not all the touch-points are created equal
Assign the appropriate weight to activities based on their respective impact to your business.
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team
Team-level attribution paints an incomplete picture
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Not all the touch-points are created equal
Assign the appropriate weight to activities based on their respective impact to your business.
How Upside works
How Upside works
How Upside works
How Upside works
Unify
Unify
Unify
Upside ingests data from all your business systems and unifies it, enabling you to understand the full buyer journey. Your go-to-market team should be working together, and that means collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.
Upside ingests data from all your business systems and unifies it, enabling you to understand the full buyer journey. Your go-to-market team should be working together, and that means collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.
Heal
Heal
Heal
Nobody’s perfect, and neither is your data. This is why Upside automatically groups, cleans up, and fills in gaps in your data using intelligent logic. We connect the dots so you don’t have to.
Nobody’s perfect, and neither is your data. This is why Upside automatically groups, cleans up, and fills in gaps in your data using intelligent logic. We connect the dots so you don’t have to.
Analyze
Analyze
Analyze
Access real-time reports on pipeline generation strategies, unifying marketing campaigns, sales outreach, and partner influence into a non-duplicative report. Report by time period, program, team, campaign, or any combination that you need for your business
Access real-time reports on pipeline generation strategies, unifying marketing campaigns, sales outreach, and partner influence into a non-duplicative report. Report by time period, program, team, campaign, or any combination that you need for your business
Take Action
Take Action
Take Action
Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to hope and say hello to certainty.
Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to hope and say hello to certainty.
The Upside data model
The Upside data model
The Upside data model
The Upside data model
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Analyze every interaction
Analyze every interaction
Our multi-touch attribution model looks at interactions across every go-to-market team
Our multi-touch attribution model looks at interactions across every go-to-market team
One common language across teams
One common language across teams
Upside uses customizable, impact-weighted scores for all touchpoints from every contact involved in the opportunity.
Upside uses customizable, impact-weighted scores for all touchpoints from every contact involved in the opportunity.
Go-to-market ROI report
Go-to-market ROI report
Optimize your team's time and budget
Optimize your team's time and budget
Optimize your team's time and budget
Optimize your team's time and budget
Our model not only shows you what has worked in the past, but helps you see the return on resources invested, so you can optimize your team’s time and budget.
Our model not only shows you what has worked in the past, but helps you see the return on resources invested, so you can optimize your team’s time and budget.
Our model not only shows you what has worked in the past, but helps you see the return on resources invested, so you can optimize your team’s time and budget.
Our model not only shows you what has worked in the past, but helps you see the return on resources invested, so you can optimize your team’s time and budget.
Read our product mainfesto
Frequently asked questions
Frequently asked questions
Frequently asked questions
Frequently asked questions
Why hasn’t this been solved before?
Is this a black-box model?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
Is this a black-box model?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
Is this a black-box model?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
Is this a black-box model?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
Is this a black-box model?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
How does a system of record help drive cross-team collaboration?
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
© 2024 Dragonsight Labs, Inc. All rights reserved.
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
© 2024 Dragonsight Labs, Inc. All rights reserved.
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
© 2024 Dragonsight Labs, Inc. All rights reserved.
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
© 2024 Dragonsight Labs, Inc. All rights reserved.
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
© 2024 Dragonsight Labs, Inc. All rights reserved.