Always know what's actually working for your business.
Always know what's actually working for your business.
Always know what's actually working for your business.
Invest your GTM budget efficiently, with certainty.
Invest your GTM budget efficiently, with certainty.
Invest your GTM budget efficiently, with certainty.
FOR ENTERPRISE GTM TEAMS WITH COMPLEX DEALS
FOR ENTERPRISE GTM TEAMS WITH COMPLEX DEALS
Upside unifies, structures and enhances all your go-to-market data so you can know what happened, what worked and at what cost for every deal, campaign, or initiative.
Upside unifies, structures and enhances all your go-to-market data so you can know what happened, what worked and at what cost for every deal, campaign, or initiative.
Upside unifies, structures and enhances all your go-to-market data so you can know what happened, what worked and at what cost for every deal, campaign, or initiative.
Upside uses signals from all your data sources to rebuild the first system of record for GTM truth.
Upside uses signals from all your data sources to rebuild the first system of record for GTM truth.

Momentum Visualization
Momentum Visualization
Momentum Visualization
Understand which activities actually have an effect on the momentum of an account or buying group. This unparalleled view into account activity helps your team determine what's happening at specific moments in a company's lifecycle.
Understand which activities actually have an effect on the momentum of an account or buying group. This unparalleled view into account activity helps your team determine what's happening at specific moments in a company's lifecycle.
Understand which activities actually have an effect on the momentum of an account or buying group. This unparalleled view into account activity helps your team determine what's happening at specific moments in a company's lifecycle.


AI-driven Milestone Analysis
AI-driven Milestone Analysis
AI-driven Milestone Analysis
Dragonsight AI is a team of AI agents specifically trained to review and analyze tens of thousands of touchpoints in every account to uncover the true story behind each deal.
Dragonsight AI is a team of AI agents specifically trained to review and analyze tens of thousands of touchpoints in every account to uncover the true story behind each deal.
Dragonsight AI is a team of AI agents specifically trained to review and analyze tens of thousands of touchpoints in every account to uncover the true story behind each deal.




Powerful filters and tags
Filters on all your touchpoints help you quickly isolate and understand the impact of people, channels, and campaigns on every deal.

Powerful filters and tags
Powerful filters and tags
Powerful filters and tags
Filters on all your touchpoints help you quickly
isolate and understand the impact of people,
channels, and campaigns on every deal.
Filters on all your touchpoints help you quickly
isolate and understand the impact of people,
channels, and campaigns on every deal.




Powerful filters and tags
Powerful filters and tags
MARKETING PERFORMANCE
Understand the impact of every campaign in seconds.
Understand the impact of every campaign in seconds.
Compare and contrast campaigns on a multitude of dimensions to understand what works best for every goal and what doesn’t.
Compare and contrast campaigns on a multitude of dimensions to understand what works best for every goal and what doesn’t.

Understand which campaigns influence or activate deals or accounts
Understand which campaigns influence or activate deals or accounts
Powered by our Dragonsight AI, our deal activation looks at all the critical moments and campaigns, leading to the momentum that eventually turns into a deal. We aggregate that data to help you understand which campaigns perform best on any dimensions and which campaigns don't.
Powered by our Dragonsight AI, our deal activation looks at all the critical moments and campaigns, leading to the momentum that eventually turns into a deal. We aggregate that data to help you understand which campaigns perform best on any dimensions and which campaigns don't.




Understand how campaigns
contribute to deal progression
Understand how campaigns
contribute to deal progression
Understand how campaigns
contribute to deal progression
Easily understand which deals moved forward after a campaign engagement.
Easily understand which deals moved forward after a campaign engagement.
Easily understand which deals moved forward after a campaign engagement.




Easily drill into each campaign,
touchpoint or account influenced
Easily drill into each campaign, touchpoint or account influenced
Easily drill into each campaign,
touchpoint or account influenced
Drill down into any report card metric, uncovering specific accounts, people or opportunities touched.
Drill down into any report card metric, uncovering specific accounts, people or opportunities touched.
Drill down into any report card metric, uncovering specific accounts, people or opportunities touched.



ARTIFICIAL INTELLIGENCE
Powered by GENESIS™, the most advanced GTM data model ever built.
Genesis is a next generation graph data model that ingests all the data from your GTM systems like CRM, Marketing software, etc, and forensically reconstructs the story of every person, account, and deal to help you understand what truly happened.
Seamless integrations
Seamless
integrations
Seamless
integrations



Evolved data healing
Evolved data healing
Know who matters, and who doesn’t.
Intelligent buyer groups automatically highlight the most important people in any deal, whether or not your reps are entering data (they’re not.)
Know who matters, and who doesn’t.
Intelligent buyer groups automatically highlight the most important people in any deal, whether or not your reps are entering data (they’re not.)
Know who matters, and who doesn’t.
Intelligent buyer groups automatically highlight the most important people in any deal, whether or not your reps are entering data (they’re not.)
Perpetually growing
Perpetually growing
GENESIS is not constrained to the data types it receives today— and is designed to grow with your business as additional systems add more data and context into your stack.
GENESIS is not constrained to the data types it receives today— and is designed to grow with your business as additional systems add more data and context into your stack.
Security you can trust
Security you
can trust
Security you can trust
Enterprise-ready.
Highest security standards, SOC-2 type II compliance, and end-to-end encryption of all customer data.
Trusted by top companies:
Trusted by top companies:
Trusted by top companies:
Take control of your revenue journey
Gain visibility into your GTM strategy, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Request Early Access
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2025. All Rights Reserved
Take control of your revenue journey
Gain visibility into your GTM strategy, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Request Early Access
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2025. All Rights Reserved
Take control of your revenue journey
Gain visibility into your GTM strategy, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Request Early Access
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2025. All Rights Reserved