Attribution designed for the age of AI.
Upside unifies, structures, and uses AI to enhance all your GTM data—so you know what happened, what worked, and at what cost. It's the first system of record for insights across every deal, rep, campaign, and channel.
The future of B2B attribution doesn’t look like its past.
Every team has a number. None of it adds up. Attribution has been fragmented, inconsistent, and impossible to trust.
Works with the tools you already use
Upside pulls signals from Salesforce, Marketo, HubSpot, Gong, and more—so you get the full story without changing how your team works.
Next-generation knowledge graph for go-to-market insights.
From missing contact roles to repeat champions moving between orgs, advanced graph technology and predictive algorithms reconstruct identities, touchpoints, and timelines from raw data—automatically.
Machine intelligence.
Human intuition.
A team of agentic AI data analysts scrupulously trained to evaluate your deal data and find what made a difference, just like an expert human would.
Your entire deal story,
all in one place.
Quickly audit any insight and understand which activities drive deal momentum. See everything that happened, across every team, and drill into the raw data behind any roll-up number or analysis.
All the aggregate
reporting you need.
Stop wading through endless pivot tables or waiting weeks for data analyst time. Get real-time impact data about every marketing campaign, channel, sales rep, and more.
Legacy Models
Missing all the clues
Assumes CRM data is truth
Stuck in the old world of lead funnels and MQLs
Endless debates over inaccurate attribution weights
Quarterly model tweaks that never solve the real issue
Dashboard overload
Drowning in data, still not good enough for decisions
With Upside
Forensic attribution
Treats CRM systems as signal sources, not fact
Designed for the age of multi-team ABM deals
Shared story drives alignment, not argument
Opinionated reporting based on best practices
Auditability for every insight and recommendation
Unlocks decisions, not arguments about credit
Trustworthy, on-demand insights for every team.
Lead with conviction. Know what’s working, why it’s working, and where to go next—at every level of the org.
QBR prep
Rock-solid aggregate data + credible deal recaps = reporting your CFO won’t question.
Board decks
No more weeks of spreadsheet pain. Get everything you need in a few easy screenshots.
Marketing stand‑ups
Instant influence numbers, no more two-week BI team turnarounds.
Campaign impact reporting
Live data to track campaign impact and identify places for follow up.
Sales 1:1s
Reps see exactly where momentum shifted—no excuses.
Pipeline review meetings
Rescue your pipeline by killing zombie deals and spotting whitespace.
Quarterly budget planning
Data that shows where to cut waste—and double down on what drives results.
ABM plans
A holistic review of account influence from ABM plans go-to-market team.
“We are like kids in a candy shop digging into accounts and opportunities.”
“Self‑serve campaign performance numbers without MOPS tickets.”
“This is exactly what has always been missing from revenue reporting.”
“In the past, attribution tools took 3–6 months to implement, and I always knew it was extremely incomplete and dependent on us building the right rules. With Upside, we could use the data in 48 hours—and it’s the first time I’ve ever trusted attribution data!”
Enterprise-grade credibility, startup-scale innovation.
Built by veterans of $100M+ organizations, we know how to pass security reviews with flying colors—and survive any endurance test set by your procurement team.
Secure by default
Go-to-market data is the lifeblood of your org. That's why we earned SOC 2 Type II before we even shipped our first product.
Results in days
Your CRM is messy. Your data is scattered. Upside turns it into trusted insights in days, not months. No clean-up required.
Org-wide clarity
Sales, marketing, and ops aligned in one shared system so nothing gets lost in translation as you scale.
Questions? Answers.
What your team needs to know—answered with clarity, transparency, and confidence. Still have questions? Book a call with us here.
Does Upside replace marketing ops or sales ops roles?
No. Upside enhances and empowers your ops teams by removing tedious data-wrangling tasks and guesswork. This frees your experts to focus on strategic, high-impact decisions and deeper analysis.
Is Upside secure and compliant for enterprise use?
Yes. Upside is SOC 2 Type 2 certified and uses enterprise-grade security and encryption standards. Your data security is our highest priority, and we maintain strict compliance to protect it.
How quickly can we expect insights after setup?
Typically within days, depending on the speed of your initial sync. Most customers see valuable insights and recommendations in under a week. Integration is straightforward, requiring minimal effort from your internal ops.
Our data is extremely messy—will Upside still work?
Yes. Upside is specifically designed to handle chaotic, incomplete, and inconsistent GTM data. Our next-generation, AI-support approach automatically reconciles duplicates, maps identities, and uncovers hidden touchpoints, requiring zero manual cleanup from your team.
Can’t we build this ourselves internally?
With in-house resources for AI query tuning, graph database theory, and complex entity solution, it might be possible. But we’ve found there is often value to bringing in an established third-party source of truth that all internal teams can rally behind, and Upside provides immediate value within days—not months or years—without burdening your internal ops.
How is Upside different from other attribution solutions?
Traditional attribution models rely on incomplete CRM data and subjective weighting that no team fully trusts. Upside reconstructs your entire GTM story from hidden signals in your messy data, delivering forensic-level accuracy, auditable insights, and actionable recommendations you can confidently act upon.
What is forensic attribution?
Instead of looking just of the captured existing data in your systems, a forensic attribution model reconstructs what happened from signals, and re-creates inferred touchpoints when needed for use in the attribution investigation of what happened.