Read our Manifesto
Next-gen revenue attribution and intelligence for B2B companies
We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.
Read our Manifesto
Next-gen revenue attribution and intelligence for B2B companies
We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.
Read our Manifesto
Next-gen revenue attribution and intelligence for B2B companies
We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.
Read our Manifesto
Next-gen revenue attribution and intelligence for B2B companies
We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.
Trusted by
Trusted by
Problem
The messy reality of revenue attribution today
Large contracts are never decided by just one buyer
Large contracts are never decided by just one buyer
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.
The messy reality of revenue attribution today
Team-level attribution paints an incomplete picture
Team-level attribution paints an incomplete picture
Team-level attribution paints an incomplete picture
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Touchpoints are not created equal
Touchpoints are not created equal
Touchpoints are not created equal
Assign the appropriate weight to activities based on their respective impact to your business.
Problem
The messy reality of revenue attribution today
Large contracts are never decided by just one buyer
Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.
Team-level attribution paints an incomplete picture
Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.
Touchpoints are not created equal
Assign the appropriate weight to activities based on their respective impact to your business.
Solution
Upside ingests data from all your business systems and unifies it, enabling you to understand the full buyer journey. Your go-to-market team should be working together, and that means collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.
Unity
Heal
Nobody’s perfect, and neither is your data. This is why Upside automatically groups, cleans up, and fills in gaps in your data using intelligent logic. We connect the dots so you don’t have to.
Analyze
Access real-time reports on pipeline generation strategies, unifying marketing campaigns, sales outreach, and partner influence into a non-duplicative report. Report by time period, program, team, campaign, or any combination that you need for your business
Take Action
Take action
Take action
Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to hope and say hello to certainty.
How Upside works
How Upside works
How Upside works
Unify
Upside ingests and unified data from all your business systems, enabling understanding the full buyer journey. Your go-to-market team should be working together, and collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.
Upside ingests and unified data from all your business systems, enabling understanding the full buyer journey. Your go-to-market team should be working together, and collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.
Heal
We know go-to-market data is never perfect. This is why Upside automatically groups, cleans up, and fills in missing pieces in your data using intelligent logic. We connect the dots so you don’t have to.
Take action
Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to "directionally correct" and say hello to certainty.
Analyze
Access real-time results from pipeline generation strategies, marketing campaigns, sales outreach, and partner influence in a non-duplicative report. Analyze by time period, program, team, campaign, or any cut you need for your business.
Our Approach
The Upside data model
Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.
The Upside data model
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our Approach
The Upside data model
Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.
The Upside data model
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our Approach
The Upside data model
Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.
The Upside data model
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Our Approach
The Upside data model
Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.
The Upside data model
Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.
Frequently Asked
Questions
Frequently Asked
Questions
Frequently Asked
Questions
Frequently Asked
Questions
Why hasn’t this been solved before?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
Is this a black-box model?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
Is this a black-box model?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
Is this a black-box model?
How does a system of record help drive cross-team collaboration?
Why hasn’t this been solved before?
How are weightings specified?
Do you share our data with any partners?
Isn’t “Original Source” a good solution for the problem of double-counting?
Is this a black-box model?
How does a system of record help drive cross-team collaboration?
Take control of your revenue journey
Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Book a demo
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2024. All Rights Reserved
Take control of your revenue journey
Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Book a demo
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2024. All Rights Reserved
Take control of your revenue journey
Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Book a demo
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2024. All Rights Reserved
Take control of your revenue journey
Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.
Book a demo
Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.
Resources
© Dragonsight Labs, Inc 2024. All Rights Reserved