Read our Manifesto

Next-gen revenue attribution and intelligence for B2B companies

We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.

Read our Manifesto

Next-gen revenue attribution and intelligence for B2B companies

We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.

Read our Manifesto

Next-gen revenue attribution and intelligence for B2B companies

We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.

Read our Manifesto

Next-gen revenue attribution and intelligence for B2B companies

We help B2B teams identify what influenced each deal, across every go-to-market team, and what they should do next to win it as efficiently as possible.

Trusted by

Trusted by

Problem

The messy reality of revenue attribution today

Large contracts are never decided by just one buyer

Large contracts are never decided by just one buyer

Large contracts are never decided by just one buyer

Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.

Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.

Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.

The messy reality of revenue attribution today

Team-level attribution paints an incomplete picture

Team-level attribution paints an incomplete picture

Team-level attribution paints an incomplete picture

Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.

Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.

Touchpoints are not created equal

Touchpoints are not created equal

Touchpoints are not created equal

Assign the appropriate weight to activities based on their respective impact to your business.

Problem

The messy reality of revenue attribution today

Large contracts are never decided by just one buyer

Get visibility into the entire buying group making decisions – even those who aren’t clearly identified by your sales team.

Team-level attribution paints an incomplete picture

Streamline attribution across GTM teams to ensure only unique contributions are accurately captured, without overlapping or skewing data.

Touchpoints are not created equal

Assign the appropriate weight to activities based on their respective impact to your business.

Solution

Upside ingests data from all your business systems and unifies it, enabling you to understand the full buyer journey. Your go-to-market team should be working together, and that means collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.

Unity

Heal

Nobody’s perfect, and neither is your data. This is why Upside automatically groups, cleans up, and fills in gaps in your data using intelligent logic. We connect the dots so you don’t have to.

Analyze

Access real-time reports on pipeline generation strategies, unifying marketing campaigns, sales outreach, and partner influence into a non-duplicative report. Report by time period, program, team, campaign, or any combination that you need for your business

Take Action

Take action

Take action

Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to hope and say hello to certainty.

How Upside works

How Upside works

How Upside works

Unify

Upside ingests and unified data from all your business systems, enabling understanding the full buyer journey. Your go-to-market team should be working together, and collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.

Upside ingests and unified data from all your business systems, enabling understanding the full buyer journey. Your go-to-market team should be working together, and collaborating to get deals done. We’re saying goodbye to siloed reporting, and we’re taking you with us.

Heal

We know go-to-market data is never perfect. This is why Upside automatically groups, cleans up, and fills in missing pieces in your data using intelligent logic. We connect the dots so you don’t have to.

Take action

Make confident decisions to adjust your strategy, frequently– and invest your resources where it makes a difference for your business. Say goodbye to "directionally correct" and say hello to certainty.

Analyze

Access real-time results from pipeline generation strategies, marketing campaigns, sales outreach, and partner influence in a non-duplicative report. Analyze by time period, program, team, campaign, or any cut you need for your business.

Our Approach

The Upside data model

Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.

The Upside data model

Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.

Our Approach

The Upside data model

Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.

The Upside data model

Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.

Our Approach

The Upside data model

Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.

The Upside data model

Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.

Our Approach

The Upside data model

Our model assesses the business impact of every touchpoint in history to predict the best investment channel for maximizing revenue and ROI.

The Upside data model

Our model assesses predicted business impact of every touchpoint in all historical deals to predict the next best place to invest next and maximize revenue and ROI.

Frequently Asked
Questions

Frequently Asked
Questions

Frequently Asked
Questions

Frequently Asked
Questions

Why hasn’t this been solved before?

How are weightings specified?

Do you share our data with any partners?

Isn’t “Original Source” a good solution for the problem of double-counting?

Is this a black-box model?

How does a system of record help drive cross-team collaboration?

Why hasn’t this been solved before?

How are weightings specified?

Do you share our data with any partners?

Isn’t “Original Source” a good solution for the problem of double-counting?

Is this a black-box model?

How does a system of record help drive cross-team collaboration?

Why hasn’t this been solved before?

How are weightings specified?

Do you share our data with any partners?

Isn’t “Original Source” a good solution for the problem of double-counting?

Is this a black-box model?

How does a system of record help drive cross-team collaboration?

Why hasn’t this been solved before?

How are weightings specified?

Do you share our data with any partners?

Isn’t “Original Source” a good solution for the problem of double-counting?

Is this a black-box model?

How does a system of record help drive cross-team collaboration?

Take control of your revenue journey

Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.

Book a demo

Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.

Resources

© Dragonsight Labs, Inc 2024. All Rights Reserved

Take control of your revenue journey

Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.

Book a demo

Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.

Resources

© Dragonsight Labs, Inc 2024. All Rights Reserved

Take control of your revenue journey

Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.

Book a demo

Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.

Resources

© Dragonsight Labs, Inc 2024. All Rights Reserved

Take control of your revenue journey

Analyze every touchpoint, predict impactful investments, and optimize resources. Transform your B2B strategy with data-driven insights and maximize ROI.

Book a demo

Upside is revenue intelligence for B2B companies. Our platform helps teams figure out what influenced each deal and what they should do next to win it as efficiently as possible.

Resources

© Dragonsight Labs, Inc 2024. All Rights Reserved