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  <!-- Static pages -->
  <url><loc>https://upside.tech/</loc><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://upside.tech/about</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/blog</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://upside.tech/customers</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/glossary</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/webinars</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/events</loc><changefreq>weekly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/security</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/pricing</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Platform — overview + the 9 product surfaces (interim production, 2026-06-17).
       Order mirrors prerender.js platformSlugs / Navbar platformSurfaces.
       The 3 legacy pages (/upside-platform, /gtm-data-platform, /dashboard-features)
       are intentionally excluded — they now 301 to these routes (see public/_redirects). -->
  <url><loc>https://upside.tech/platform</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://upside.tech/platform/data-foundation</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/dashboard</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/deep-research</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/pipedash</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/mcp</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/miniapps</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/radiant</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/upside-agent</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/platform/insight-engineering</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- GTM Engineering Roles hub. The hub at /gtme is the canonical
       URL for every archetype's content (overview + market data + per-
       archetype detail panels all live on one page, deep-linkable via
       /gtme#<slug>). The /gtme/explorer and /gtme/profiles/<slug> URLs
       were merged into the hub and now 301 — they're omitted from the
       sitemap so crawlers don't waste cycles on dead redirects. -->
  <url><loc>https://upside.tech/gtme</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://upside.tech/gtme/jobs</loc><changefreq>daily</changefreq><priority>0.9</priority></url>
  <url><loc>https://upside.tech/gtme/practitioners</loc><changefreq>weekly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/gtme/about</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/gtme/events</loc><changefreq>weekly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/gtme/submit</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>

  <!-- Use case pillar pages (launch six, Jun 2026; hidden pillars are excluded per convention) -->
  <url><loc>https://upside.tech/use-cases</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/ask-your-gtm-data</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/gtm-apps</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/account-management</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/aeo-measurement</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/revenue-attribution</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://upside.tech/use-cases/event-field-marketing</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Blog posts -->
  <url><loc>https://upside.tech/blog/how-to-build-an-email-send-time-optimizer-using-the-upside-mcp</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/8-b2b-attribution-assassins-and-how-to-beat-them-with-agentic-analysis</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/9-metrics-modern-b2b-teams-use-to-understand-the-real-impact-of-their-campaigns-content-and-channels</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/4-ways-upside-cleans-your-data-out-of-the-box</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/how-ai-is-changing-marketing-attribution</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/how-to-finally-measure-the-impact-of-b2b-events</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/how-to-identify-which-web-content-is-driving-net-new-pipeline-upsells-and-renewals</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/how-to-build-a-visual-customer-journey-map-with-existing-gtm-data</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/how-to-leverage-utm-tagging-for-better-b2b-attribution</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/two-radical-new-solutions-to-b2b-revenue-attribution</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/the-quest-for-b2b-revenue-attribution-and-intelligence</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/blog/what-is-forensic-attribution</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>

  <!-- Case studies -->
  <url><loc>https://upside.tech/case-studies/assembled-from-attribution-guesswork-to-pipeline-surge</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/case-studies/comply-from-unfiltered-salesforce-data-to-marketing-intelligence</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/case-studies/dscout-driving-confident-growth-with-upside</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/case-studies/graphite-uncovering-real-channels-behind-inbound-growth</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://upside.tech/case-studies/syndio-driving-strategic-gtm-decisions-with-upside</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Glossary terms -->
  <url><loc>https://upside.tech/glossary/account-story</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/buying-group</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/cac-customer-acquisition-cost-for-b2b</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/cac-payback-period</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/forensic-attribution</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/impact-weighted-attribution-model</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/revenue-attribution</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://upside.tech/glossary/touchpoint</loc><changefreq>monthly</changefreq><priority>0.5</priority></url>

  <!-- Webinars -->
  <url><loc>https://upside.tech/webinars/upside-x-graphite</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://upside.tech/webinars/upside-x-swyx-how-to-thought-lead-in-the-age-of-ai</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>

  <!-- Events -->
  <url><loc>https://upside.tech/events/show-and-tell-ai-for-gtm</loc><changefreq>weekly</changefreq><priority>0.7</priority></url>

  <!-- Legal -->
  <url><loc>https://upside.tech/legal/terms-of-service</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://upside.tech/legal/privacy-policy</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://upside.tech/legal/cookie-policy</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://upside.tech/legal/acceptable-use-policy</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
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